In recent years, the Outdoor Advertising or Out-of-home advertising mediums like billboards, banners, and other signage have continued to grow, while traditional advertising mediums continue to decline and are now in consolidation. In Australia, out-of-home advertising is continuing to grow with net revenues up 10.8% and printed billboards generating 47.7% of revenue.
Outdoor Advertising demands more attention compared to traditional advertising as it is usually bigger in size, visible at both short- and long-distances, creative, and a part of the environment. With all these factors in play, businesses can reach a larger audience and therefore, have a higher return on investment!
LexJet offers multiple different outdoor signage materials that can help you and your customers corner a share of the out-of-home advertising market.
- HP Blue Back Billboard Paper: a highly opaque, satin finish media specifically designed for outdoor billboards, posters, and kiosks. Requiring no lamination, it performs extremely well through all print finishing steps and facilitates reliable mounting.
- HP Permanent Gloss Adhesive Vinyl: a versatile product that provides vibrant graphics and brilliant colours. Images printed on this gloss vinyl have a 3-year outdoor un-laminated display performance using HP Latex Inks.
- HP Permanent Matte Adhesive Vinyl: a versatile product that provides vibrant and brilliant colours. Images printed on this matte vinyl have a 3-year outdoor un-laminated display performance using HP Latex Inks.
- HP Universal Adhesive Vinyl: produce quality colour for your day-to-day production needs with permanent, pressure-sensitive adhesive that creates eye-catching displays. A highly versatile material that is compatible with a variety of laminates to meet a wide-range of application needs.
To help corner you and your customer’s share in this upcoming advertising trend this spring, order online today!