The possibilities of digital print in the décor sector not only allow for the power of personalisation, but with the advances in media options, can also instantly change the mood of a room and the people in it.
“Wallcoverings have the distinct ability not only to depict a visual, but also to harness imagery to create an experience and evoke an emotional response,” says Matt Bruno, executive director of the Chicago, Ill., USA based Wallcoverings Association in this Big Picture article. “This experiential capability makes it a powerful tool for designers of commercial and residential spaces.”
Studies show a strong relationship between an environment and how it affects its inhabitants. This psychological approach to interior design has existed for thousands of years—most notably with Chinese Feng Shui. The bond between interior design and our emotions have caused designers to use wallcoverings in creative ways to encourage peace and happiness in an interior space.
Colour is a powerful element for generating emotions and mood. For example, green is known for its soothing qualities, gray gives a sense of relaxation and serenity, orange provides a feeling of energy and yellow is associated with happiness and creativity.
Texture in wallpaper also plays a role in the overall ambiance of a room, providing a touchable experience. Vescom Digital Wallcovering is available in Polster, which offers the natural look and feel of stucco.
“Go to your happy place” takes on a new meaning for designers who are using digital wallcoverings to mould interiors to promote happy, healthy environments. Vescom Digital Wallcovering is increasingly popular with interior designers who want to create personalised wall treatments that add a unique ambiance and evoke positive emotions.